MGT301 Assignment No. 1 solution and discussion - VULMS-Virtual University Of Pakistan

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MGT301 Assignment No. 1 solution and discussion

MGT301 Assignment No. 1 solution and discussion

Learning Objective:

The core objective of this activity is to familiarize students with the concept of Marketing Mix
Strategies and their implementation in the real life scenarios.

Learning Outcomes:

After attempting this assignment, students will be able to comprehend that how a firm could
maximize its revenues and increase fame by using appropriate Marketing Mix Strategies.
Background:
Nestle, a renowned FMCG has been serving Pakistani markets since 1988 with its numerous
outclass products. Nestle is one of the top employers in Pakistan and has created many jobs in
the local economy. While working with stakeholders in governmental and non-governmental
organizations Nestle is also trying to make a positive impact in the fields of Nutrition, Water,
Environmental Sustainability and Rural Development. Not only has this but being a socially
responsible firm, Nestle had always focused upon environment friendly operations, ethical
business practices and showed great responsibility towards different communities.

The Case:

Nestle with its numerous and eminent brands is equally famous among people of all ages. It has recently launched an out of the box campaign to raise awareness of the importance of hydration amongst children and named it as “Super Heroes Campaign”. Almost all children love cartoons as they are entertaining to see and they learn many things from them while being entertained at the same time. Considering this, Nestle has also changed the packaging of its 500ml mineral water bottles by printing different cartoon characters on them in order to entice and attract kids.


The main theme of this campaign is to bring awareness regarding the vitality of water consumption among kids. As per Nestle, children nowadays are busy in a massive amount of activities, with their minds and bodies occupied in work and play. They often forget to consume water, and even if they are thirsty, they may not actively seek it, this practice leads them towards dehydration. Proper hydration is necessary for kids to stay vigorous and perform well at school and other parts of daily routine. This Super Hero Bottles Campaign is all about encouraging them to drink more water for healthy hydration and helps them learn about the significance of drinking the liquid.

Requirement:
After reading above case, you are required to answer following questions.

1) Which of the following marketing mix strategies do you think Nestle has focused upon in this campaign? (*Note: Just write down the name of strategy, and do not add any further text in this part).

a) Brand Placement
b) Brand Positioning

2) With your selected strategy, how do you think Nestle could maximize its brand fame by generating large amount of revenue?


Marking Scheme:
The total marks of this Assignment are 10; question #1 carries 2 marks, question #2 carries 8 marks. Avoid irrelevant text/material while answering the question.
Important:
24 hours extra/grace period after the due date is usually available to overcome uploading difficulties. This extra time should only be used to meet the emergencies and above mentioned due dates should always be treated as final to avoid any inconvenience.
Important Instructions:

  1.  Students are advised to study the whole text carefully.
  2.  Try not to include any irrelevant material in the solution.
  3.  Try to come up with precise and original answers.
  4.  Assignments reaching after the due date would not be considered.

Other Important Instructions:
DEADLINE:
  1.  Make sure to upload the solution file before the due date on VULMS.
  2.  Any submission made via email after the due date will not be accepted.

FORMATTING GUIDELINES:

  1.  Use the font style “Times New Roman” or “Arial” and font size “12”.
  2.  It is advised to compose your document in MS-Word format.
  3.  You may also compose your assignment in Open Office format.
  4.  Use black and blue font colors only.

Note related to load shedding: Please be proactive
Dear students,
As you know that Pre Midterm semester activities have started and the load shedding problem is
also prevailing in our country. Keeping in view the fact, you all are advised to post your activities as early as possible without waiting for the due date. For your convenience; activity schedule has already been uploaded on VULMS for the current semester, therefore no excuse will be entertained after due date of assignments, quizzes or GDBs.
“SHARE YOUR IDEAS, GOOD LUCK”